through research i found that a lot of baby boomers are interested in "staying young" through keeping up with advances and updates in technology, brands, services, etc. so, the concept for this idea is to be based on the idea of reinvention. i felt it could be interesting for one from the baby boom generation to find a nostalgia -- but then to mesh that with the digital, ever so technological age. thoughts and ideas around this were to draw from the actual, tangible new york times and intertwine it with the digital interactivity..... each category would be like pulling a different section of the newspaper off of the shelf. >>>needs work, but so far so.
No comments:
Post a Comment